We are so excited to introduce to our community, a fellow local business that we are simply obsessed with.

The Wholesome Store is a conscious concept store that is designed in Australia (and ships worldwide!), their online store stocks everything from women's clothing, kid's clothing, homewares, cutlery, smoothie tumblers, accessories + so much more!

The brand is founded by Ellie Watson, who is also a mother of two, an author and a content creator. We have recently been lucky enough to chat with Ellie about all things business, motherhood & her fitness routine.

Ellie & the team at The Wholesome Store, have also kindly gifted our HUSTL community with an exclusive offer to shop online:

Use the code HUSTL20 to shop 20% off the ENTIRE website (excluding bundles), valid for 30 days only (offer ends Friday 18th August at midnight).

Enjoy this special read.

Love, Alexz. x

What inspired you to create The Wholesome Store?
I was already selling my eBooks on my blog/site but I wanted to create a seperate side hustle online store to sell physical goods such as my cookbooks, some tees and kitchen accessories. That is where the idea for The Wholesome Store came from. We launched with just 4 t-shirt designs, some bamboo straws and spoons, shipping the orders from my Mother-in-laws garage. From there the business grew and developed into a full e-commerce brand with a wide range of categories such as womenswear and accessories, kids/babywear,  homewares/kitchen goods, toys, skincare, Jewelery etc.

Are there any future plans or initiatives in the pipeline for The Wholesome Store that you can share with us?
We have recently expanded our warehouse space to three times as big as our first warehouse, and I am so proud to see the business’s growth. We have a really exciting collaboration with an artist overseas for our upcoming summer collection, which will be of our biggest collections to date! Sign up to our emails for exclusive content, and you'll always be the first to know what is coming.

Can you recommend any must-have products from The Wholesome Store?
Our smoothie tumblers are definitely a must + we also have some new designs coming soon 👀, any clothing from our latest winter collection is an absolute wardrobe staple (it's all I’m currently living in), our silicone teethers are perfect for your lil bubs teething and frozen food, and our cheese knives are a crowd favourite + we have new styles dropping soon! 

What is your go-to recipe? 
In our house, we are absolutely loving the classic winter minestrone! This meal is such a wonderfully hearty and warming dinner, which is easy to make using a slow cooker. I love serving this soup with a thick-cut bread on a cold winter’s night. 

What does your current exercise routine look like?
I’ve currently been using my Peloton bike which I absolutely love and use 3-4 times per week. I also incorporate some running when I’m in the mood for it, I really listen to my body to see how I feel like exercising that day and of course, walks with the fam to get our morning coffee.

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